JA

Branding

We worked with Johann Schnaus and Aisling Ryan to name and brand their architecture and interior design practice. Johann is German, so we used their first name initials, ‘JA’, which is also German for ‘yes’. At the heart of our positioning was the idea of ‘spaces for people’: a move away from the rather austere, minimal way in which architect-designed buildings are often portrayed to a warmer, more human-orientated sense of the spaces that are our havens – now more than ever before.