Rebrand, advertising, external & internal communications
We worked with M&S for many years on a wide range of key projects. Our rebrand saw the shift from Marks & Spencer to M&S; we created the new logo and art directed the relaunch advertising featuring Twiggy. We went on to relaunch Per Una in national press and fashion magazines, and to transform M&S Woman into M&S COLLECTION, creating communications across all media and POS. We also handled branding and communications on the trailblazing sustainability programme Plan A. Initially launched internally, our campaign was so successful that it was rolled out to customers through in-store comms and advertising.